JAFF 2025 Returns with JAFF MARKET – Strengthening the Indonesian Film Industry
20
Apr 2025
Jogja-NETPAC Asian Film Festival (JAFF), Indonesia’s largest and longest-running film festival, proudly announces its 20th edition, taking place from November 29 – December 6, 2025. Marking two decades of its journey, JAFF continues to serve as a premier platform for Asian filmmakers to celebrate, share, and develop the cinematic ecosystem.
Over the years, JAFF has been honored by the presence of esteemed figures such as Tsai Mingliang, renowned master director; Kim Dong-ho, founder of the Busan International Film Festival; Julien Rejl, artistic director of Cannes Directors’ Fortnight; Lee Kang Sheng, Taiwanese actor & director; Kristy Matheson, Director of BFI London Film Festival; and Park Sung Ho, Busan International Film Festival’s programmer. Their participation underscores JAFF’s significance in the global film community.
In 2024, the Indonesian box office achieved a historic milestone, surpassing 80 million admissions, with local films capturing a 65% market share. Notably, the closing film of JAFF 2024, “A Brother and 7 Siblings,” emerged as a box office hit, reflecting the festival’s role in spotlighting impactful cinema.
Following the success of its inaugural edition, JAFF MARKET will return on November 29 – December 1, 2025, providing a vital space for industry players to expand networks, explore collaboration opportunities, and strengthen Indonesia’s film industry on a global scale. “There are two key moments that make JAFF especially significant this year: the celebration of the festival’s 20th edition and the continuation of JAFF MARKET’s second edition following its remarkable success in its inaugural year. We will seize these moments to further strengthen JAFF’s position in supporting the culture and film industry in Indonesia. We are preparing a grand celebration to mark the festival’s 20-year journey, while this year’s JAFF MARKET will provide even more space for exhibitors and international film industry players,” said Ifa Isfansyah, Festival Director of JAFF & Chairman of JAFF MARKET.
JAFF distinguishes itself as the only film festival in Indonesia that unites key industry players, including Netflix, Vidio, MD Entertainment, Miles Films, Visinema, and more. Additionally, it collaborates with over 100 grassroots film communities from across Indonesia’s 17,000 islands, fostering a diverse and inclusive cinematic environment.
In 2024, JAFF recorded 24,462 visitors over eight days, reaffirming its position as the most dynamic film festival in Southeast Asia. Meanwhile, the three-day JAFF MARKET (December 3–5, 2024) successfully hosted 151 booths from various industry sectors and attracted 6,723 participants, including producers, distributors, investors, and leading streaming platforms.
The debut of JAFF MARKET immediately captured the attention of the international industry. Choi Yoonhee, CEO of Barunson E&A, recognized JAFF MARKET as a strategic platform for connecting with Indonesia’s film industry. “We have been captivated by Indonesian cinema for years. One of Barunson E&A’s key focuses is collaborating with partners who share our vision of bringing extraordinary Indonesian films to both local and global markets. JAFF MARKET provides an integrated platform that gathers key industry players in one place, offering excellent programs
to understand the business and market direction of Indonesian cinema,” said Choi Yoonhee.
Renowned filmmaker Anthony Chen, who attended JAFF MARKET 2024, also highlighted the growth of Indonesia’s film industry and the emergence of promising new talents. “I have worked as a co-producer on several Indonesian films and have observed from afar the incredible energy emerging from this country. That’s why I was excited to experience Indonesian films from a local audience’s perspective and to discover new talents from a region that seems to hold limitless possibilities,” he said.
Returning bigger and more innovative, JAFF and JAFF MARKET 2025 will be a crucial meeting point for filmmakers, producers, distributors, and investors, reinforcing the film industry ecosystem in Indonesia and across Asia.
Save the Dates!
● JAFF 20 Film Submission Opens: March 1, 2025
● JAFF MARKET Booth Registration Opens: July 17, 2025
● JAFF 20: November 29 – December 6, 2025
● JAFF MARKET: November 29 – December 1, 2025
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