JOGJA-Netpac Asian Film Festival (JAFF) will host its inaugural industry event, JAFF Market, a platform intended as a hub and showcase for the Indonesian film industry.

In its 19th year, JAFF will hold its inaugural industry event, titled JAFF Market.

JAFF Market was initiated in response to the rapid growth of JAFF over the past few years, which has organically become a hub for industry professionals with emerging talents in Indonesia.

With more than 18 years of consistency, JAFF has been able to attract more than 10,000 visitors each year, including professionals, emerging talents, media, and companies engaged in the film production and exhibition sector. In other words, JAFF has become an important agenda that brings together all stakeholders in the film ecosystem.

“Since its establishment in 2006, JAFF has consistently contributed to strengthening and stimulating the film ecosystem for the Indonesian film industry. Many new filmmakers have emerged from this festival,” said JAFF Festival Director Ifa Isfansyah, after announcing JAFF Market in a series of Cannes Film Festival agenda in Cannes, France, Thursday (16/5).

This year, JAFF will take place from November 30 to December 7, 2024, at XXI Empire Yogyakarta.

During the festival, JAFF Market will be held in parallel for three days on 3-5 December 2024 at Jogja Expo Center (JEC).

With an area of 10 thousand square meters, the venue can accommodate more than 150 booths. Various sectors of the Indonesian film industry will participate in this exhibition, including film companies, content creators, service providers, and related institutions in the film industry.

Linda Ghozali, a film producer who was previously the Secretary General of the Indonesian Film Festival, has been appointed to head up this year’s inaugural edition of JAFF Market.

“I am delighted to have this opportunity. With the introduction of JAFF Market, new opportunities for the Indonesian film industry will open up and further boost its growth,” said Linda Ghozali.

In addition to the exhibition, JAFF Market will also feature various programs, including JAFF Future Project, Content Market, Talent Days, Company Showcase, Film Lab, Film Conferences, and Networking Events.

Project Market is one of the focus programs designed as a platform to connect new film talent with industry professionals.

One of the missions of the Project Market program is to explore and develop the potential of high-quality feature film projects born by new talents in Indonesian cinema.

The program is headed by film producer Meiske Taurisia who is heavily involved in organizing the LOCK Full Circle Lab working with film producers Yulia Evina Bhara, Muhammad Zaidy and Vivian Idris.

“Every year, many new talents emerge in the world of Indonesian cinema with film projects that have potential. The Project Market at JAFF Market is designed to discover and support these projects, giving them a greater chance of being realized,” said Meiske.

The JAFF Market program is a joint development with the Ministry of Education and Culture. Director of Film, Music and Media at the Ministry, Ahmad Mahendra, said the JAFF Market program will receive support from the government as a form of commitment in supporting the development of the Indonesian film industry.

“JAFF’s initiative to organize JAFF Market will facilitate access to the Indonesian film industry for the international community,” said Ahmad Mahendra, Director of Film, Music and Media at the Ministry of Research and Technology. (Z-1)

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