Participants of the JAFF Future Project 2024. (Image courtesy of JAFF Market)

The JAFF Future Project and JAFF Content Market return as part of JAFF Market, which will take place on November 29 – December 1, 2025, in Yogyakarta. Open to support the development of Asia-Pacific film projects and the international circulation of Indonesian content, filmmakers and original intellectual property (IP) creators are now invited to submit their works.

Submissions can be made through the online application at www.jaff-market.com from August 1 to September 1, 2025. Both the JAFF Future Project and the JAFF Content Market are recognized as key platforms driving the growth of the Asian film industry. Beyond highlighting creative aspects, they also strengthen distribution channels, partnerships, and cross-sector innovation.

JAFF Market Director Linda Gozali emphasized that JAFF Market serves as a strategic platform for building long-term connectivity among industry players. “Through JAFF Future Project and JAFF Content Market, we aim to strengthen Indonesia’s and Asia’s position as sources of narratives, innovation, and market opportunities. It is not only about the content or the market, but also about the strategy,” stated on Tuesday (Aug 26, 2025).

This year, the JAFF Future Project continues its partnership with the Adelaide Film Festival (AFF) through the AFF Festival Bridges initiative, supported by the Australian Government, to provide broader international access for selected participants through opportunities for cross-festival collaboration and pitching.

The feature film incubation program is open to submissions from the Asia-Pacific region for projects in the stages of In-Development, Pre-Production, or Work-in-Progress, including both fiction and documentary. Through pitching sessions and industry networking, JAFF Future Project serves as a launching pad for emerging filmmakers to bring their projects closer to realization.

Meanwhile, the JAFF Content Market focuses on original IP works with adaptation potential which ranging from books, comics, games, and songs to digital content. It encourages Indonesian IP owners to expand distribution reach and unlock adaptation opportunities across formats, from feature films and digital platforms to potential franchises.

JAFF Market Head of Program Gita Fara stated that JAFF Market ensures every selected project receives relevant support to expand its reach and impact. According to her, both JAFF Future Project and JAFF Content Market serve as strategic accelerators for the film industry, not only expediting the development of new works but also providing a platform to showcase new talents from Indonesia and Asia to a wider audience.

“Through this initiative, we are committed to opening access to collaboration, networks, and funding opportunities that can foster creative growth while strengthening the position of Indonesian and Asian cinema on the global stage,” she explained.

This year, selected participants from JAFF Future Project and JAFF Content Market will be granted exclusive access to opportunities such as pitching in front of producers, buyers, and decision-makers from across Asia and around the globe. They will also gain access to one-on-one sessions with potential partners, promotional and publicity exposure through JAFF Market’s official materials, and full access to the entire series of JAFF Market events.

During its inaugural edition in 2024, JAFF Market supported a number of Indonesian filmmakers, studios, producers, and projects in participating at Cannes. One highlight was Pangku, a coming-of-age drama set during the 1998 Indonesian economic crisis and the directorial debut of acclaimed Indonesian actor Reza Rahadian.

First introduced through the JAFF Future Project 2024, the film won the White Light Post-Production Award and was screened in the HAF Goes to Cannes program at the 2025 Marché du Film, representing the strength of Indonesian cinematic storytelling.

In addition to Pangku, three original IP projects from the JAFF Content Market 2024 were also brought to the Spotlight Asia – Asian IP Showcase: Showbox Masterclass & Pitching Session at the Marché du Film, underscoring JAFF Market’s commitment to elevating Indonesia’s rich stories and culture onto the world stage.