Yogyakarta, 29 November 2025 — JAFF Market 2025 Powered by Amar Bank officially opened today at the Jogja Expo Center (JEC), Yogyakarta, marking Indonesia’s most ambitious gathering for the film and creative industries to date. This year, JAFF Market welcomes over 114 exhibitors, more than 1500 accredited visitors, and a growing delegation of international guests, visitors, production companies, distributors, national film agencies, creative studios, and cross-sector partners from across the Asia Pacific, Europe and North America. Over the next three days, participants will engage in a wide range of pitching platforms, business meetings, talent development programs, and curated industry forums.

As part of the 20th anniversary celebration of the Jogja-NETPAC Asian Film Festival (JAFF20), this year’s edition significantly expands its industry footprint through six core programs, including JAFF Future Project, JAFF Content Market, Talent Day, Film and Market Conference, Market Screening, and the Indonesia–France Film Lab x MTN Lab. 

JAFF Market 2025 Powered by Amar Bank features:

• 10 Asia-Pacific film projects under JAFF Future Project including 2 projects from Australia in partnership with Adelaide Film Festival (AFF)
• JAFF Content Market showcase of 10 selected original Indonesian IPs across games, comics, digital content, animation, and literature
• 22 emerging talents featured in Talent Day
• 15 conference sessions with 59 speakers from film, policy, finance, and creative sectors
• 176 films showcased through Market Screenings
• 6 Indonesia film lab projects supported by 33 participants on the Indonesia-France Film Lab x MTN Lab program.

Institutional support for JAFF Market 2025 is broader and stronger than ever. Powered by the private sector through Amar Bank, this year’s edition is held with the support of the Ministry of Culture (Kemenkebud) and the Ministry of Creative Economy (Kemenekraf), along with the support of the Embassy of France in Indonesia, the local governments of Jakarta and Yogyakarta, and international partners. Together they champion JAFF Market’s mission of strengthening Indonesia’s creative industries on the global stage. Their collective presence reflects a clear commitment to industry growth, investment readiness, and regional market expansion.

“We are delighted to welcome everyone to JAFF Market 2025. Indonesia’s film industry is entering a pivotal moment where local films are securing over 60 percent of the box office, production activity is rising, and the region’s creative energy is stronger than ever. To sustain this momentum, we must continue strengthening regulation, incentives, investment, and long-term infrastructure. JAFF Market plays an important role in opening global access for Indonesian storytellers, and the strong international participation this year shows that Indonesia and Southeast Asia are increasingly viewed not just as markets, but as creative centres and investment destinations,” said Linda Gozali, Market Director JAFF Market.

In attendance at the opening of JAFF Market 2025 were Ahmad Mahendra, Director General for Cultural Development and Empowerment at the Ministry of Culture of the Republic of Indonesia; Sultan Baktiar Najamudin, Chairman of the Regional Representative Council (DPD RI); and Rano Karno, Deputy Governor of Jakarta. Their presence underscored the government’s growing support for strengthening the country’s film ecosystem.

Since its inaugural edition, JAFF Market has been recognized as a vital meeting ground for filmmakers, producers, distributors, and other industry players to expand networks and reinforce the film value chain. Government institutions have not only backed the ecosystem but also taken an active role in driving the sector’s growth.

The government hopes that JAFF Market will continue to advance Indonesia’s film industry while generating broader economic impact at both national and regional levels.

This year at JAFF Market, participation and collaboration from both domestic and international partners continue to grow, signaling rising confidence in Indonesia’s dynamic screen economy. Corporate involvement and leading private-sector companies are increasingly active, while international collaboration remains a defining strength. Partnerships include APROFI (Association of Indonesian Film Producers), Adelaide Film Festival (AFF), Asian Film Alliance Network (AFAN), Motion Picture Association (MPA), and numerous global institutions, all helping to strengthen co-production pathways, industry learning, and shared initiatives that position Yogyakarta as a rising hub for international film exchange.

Representing Indonesia’s vibrant creative landscape, JAFF Market brings together major companies and associations including Visinema, Imajinari, MAGMA Entertainment, Forka Films, Mandela Pictures, VMS, Starvision, Rapi Films, Base Entertainment, BSM, MVP, Cinepoint, Sinemaku, Soda Machine Films, Paragon Pictures, Maxstream Studios, Studio Antelope, Wahana Creator, TUTA Films, Kawan-Kawan Media, Miles Films, and more. 

On the international front, the Market welcomes KOFIC, KCFIN, FINAS, CFAM, MPA, Toei, Mockingbird, Skyline Studio, Nikkatsu, Golden Scene, Bitters End, Rediance, AFF, Kongchak Studios, White Light, CNC, Unijapan/TIFFCOM, HAF, Beta Group, Impact Films, Udine Far East Film Festival, Barunson E&A, VIPO, Cannes Semaine de la Critique, Finecut, Sony Pictures, Mokster, Hubert Bals Fund, Variety, Screen Daily, Content Asia TV, Netherlands Film Fonds, Berlinale, Bangkok International Film Festival, Red Sea Souk, Giraffe & E&W Films, Loaded Films, Screenworks Asia, and many more.

In support of project development and creative advancement, JAFF Market 2025 also presents a series of industry awards contributed by leading companies across the region:

• • The United Team of Art (TUTA Films) Awards will support one project with cash awards IDR 100.000.0000 or around USD 6,000.
  • The Visinema Awards are granted to two projects with a cash award IDR 50.000.000 or around USD 3,000.
  • The Brandlink Awards provide two projects with equipment facilities valued at IDR 500.000.000 or around USD 30,000. 
  • The Kongchak Award provide post production support for one project with sound design facilities valued at USD 10,000
  • The White Light Award for one project with color grading and mastering facilities valued at USD 15,000
  • The Prodigihouse Ecosystem Award for one project with editing and color grading facilities valued at USD 15,000.
  • The Motion Picture Association (MPA) will present one special award, offering an MPA-sponsored return trip for one to the 2026 Asia Pacific Screen Forum and Awards on the Gold Coast, Australia for 1 project and 2 participants. 
  • MTN International Facilitation goes to Rotterdam Lab to support 1 (one) selected producer from the JAFF Future Project participants to join the Rotterdam Film Lab program in January 2026.
  • MTN International Facilitation goes to HAF to support for 1 (one) selected project, consisting of 2 (two) team members, to participate in HAF (Hongkong-Asia Film Financing Forum) at the Hong Kong FILMART in March 2026.

JAFF Market is excited to collaborate with a wide range of agencies and organisations in presenting official lunches and networking events throughout the program, creating meaningful spaces for regional dialogue and cross sector exchange. Industry Lunches will be hosted by the Ministry of Creative Economy Republic Indonesia (EKRAF), Korean Film Council (KOFIC), and the French Embassy in Indonesia together with Institut Français d’Indonésie (IFI) in collaboration with Asosiasi Produser Film Indonesia (APROFI). JAFF Future Project (JFP) Lunches will feature The National Film Development Corporation Malaysia (FINAS), Adelaide Film Festival (AFF), and Tokyo International Film Festival Content Market (TIFFCOM). Happy Hour Networking sessions will be supported by the Korean Film Commission and Industry Network (KFCIN), Triple Green CineCapital (TGC), and the Asian Film Alliance Network (AFAN) in collaboration with Centre national du cinéma et de l’image animée (CNC).

The inaugural edition of JAFF Market in 2024 exceeded expectations as a vibrant hub for collaboration, dealmaking, and cross-sector partnerships. This second edition promises even stronger momentum, deeper industry insights, and a broader convergence of creative communities from across the region.