Yogyakarta, 30 November 2025 — JAFF Market in partnership with Cinepoint officially launched its Film Industry Report during JAFF Market 2025 Powered by Amar Bank (29 November – 1 December 2025), presenting the most comprehensive data driven overview of Indonesia’s rapidly evolving screen industry to date. The report brings together long fragmented metrics across admissions, economic impact, production output, affordability, screen density, and investment trends, positioning it as a foundational reference for policy and industry planning.
As the first major publication from JAFF Market’s Data and Analytics Division, the report reflects a strengthened commitment to building an evidence-based creative ecosystem that supports informed decision making for producers, platforms, investors, government institutions, and regional partners.
Gundy Cahyadi, Head of Data and Analytics at JAFF Market, emphasised the importance of establishing a unified baseline. “Indonesia’s film industry has expanded quickly, but understanding where that growth occurs has often been incomplete. This report consolidates essential indicators the sector has long needed. It is not only a snapshot, but a framework to guide long term planning and benchmarking,” he said.
Sigit Prabowo, Co-Founder of Cinepoint, highlighted the value of shared data. “A healthy market depends on accessible information. Through this partnership, we aim to equip filmmakers, distributors, exhibitors, and investors with insights that were previously scattered or unavailable. This report supports a more transparent, collaborative, and investment ready environment,” he stated.
Designed to be accessible and practical, the report encourages further dialogue and analysis while offering actionable insights for industry stakeholders. By presenting a cohesive picture of Indonesia’s film landscape, JAFF Market seeks to strengthen transparency, improve strategic decision making, and support the long term development of one of Asia’s most dynamic creative markets.
Key Findings from the Film Industry Report:
- Cinema admissions continue to rise. Local film attendance reached 82 million in 2024 and has potential to surpass 100 million by 2026, growing an estimated ten percent annually.
- The economic contribution is significant. Indonesia’s screen sector generated USD 8.2 billion in output, contributed USD 5.1 billion to GDP, and supported 387 thousand jobs in 2022.
- Film output is increasing. Indonesian theatrically-distributed productions are projected to reach 200 titles per year by 2028, up from 152 in 2024, as established studios and new entrants invest in a strong domestic market.
- Local films dominate demand. Indonesian titles secured 65 percent of the national box office in 2024. The top ten local films recorded 33.5 million admissions, far surpassing the 20.1 million admissions from imported releases.
- Indonesia remains under screened. Cinema visits average only 0.45 per person per year, among the lowest globally, demonstrating large untapped audience potential.
- Screen density is still low. Indonesia has 7.7 screens per one million people, with the majority located in Java, highlighting regional imbalance and large opportunities for expansion.
- Cinema going is a middle class privilege. Indonesian audiences spend a share of income per ticket that is six times higher than viewers in Singapore or North America, indicating the need for more accessible exhibition models.
- Investment interest is rising, but capability varies. Future industry growth depends on capital that brings expertise in networks, distribution, and marketing, not only funding.
- Policy modernization is essential. The report calls for a regulatory shift toward content classification and reinvestment based approaches that support industry stability and long term development.
- The outlook is promising. With strengthened data systems, improved regulation, and greater access, Indonesia is positioned to become a creative leader in Southeast Asia with stories that resonate globally.
Sekarini Seruni, Business Director of JAFF Market, underscored the strategic importance of the report as the Market looks ahead to its next phase of growth. “This report is more than a compilation of numbers. It is a map of where the industry stands and a compass for where it needs to go. For years, Indonesia’s creative sector has grown on intuition and momentum. Now we have the baseline that allows us to build with intention. Data is the bridge that connects creative ambition with sustainable industry structure. It guides investors toward real opportunity, helps policymakers understand where support is needed, and gives filmmakers clearer visibility of the landscape they are building in. Our goal is for this report to become a living reference for the sector, updated, expanded, and used widely as Indonesia strengthens its place in the global creative economy.”
The Film Industry Report by JAFF Market in partnership with Cinepoint is available for public download here.
